I am Bassam El Houssami, a Lebanese student from Beirut, Lebanon on the Associate Degree Program at the Hubbard College of Administration (HCA), Los Angeles, CA.
Public Relations or also known as “PR” has been misused throughout the years due to insufficient data about its full scope and purpose. Everyone knows what “PR” stands for, but what does it really mean? PR is “Effective cause well demonstrated.” In short, PR is publicizing effective causes that you have done to society or people. Doing so will cause an organization or individual to have good PR. These days, PR is sometimes conceived as only how you walk, how you talk, how you dress, etc. This is incidental to the “Effective cause well demonstrated.”
In history, renowned opinion leaders have used PR to influence and mold public opinion either to idealize them or to degrade others. It is still being used today to fund wars, raise money for charity, destroy organizations or launch a new organization and improve the image of an existing organization or person. It is a PR world.
While doing the “Public Relations” course here at the Hubbard College of Administration, I learned a wider scope of application of PR; specifically, it can be used for an individual, a family or an organization. Reading Effective Public Relations gave me a lot of reality on how PR has developed from its early stages to what PR is known as today. This book presented some of the campaigns executed by major corporations and indicated what was effective and what failed. The book was a compilation of important data about PR and its use.
Hubbard College of Administration is a self-paced business school that offers an exceptional business administration curriculum, unique learning technology, life-changing apprenticeships and internships, assistance with job placement and a lifetime warranty for students. I am currently on the “Marketing” course.