I am Damiano Shehu, an Albanian student from Tirana on the Associate Degree Program at the Hubbard College of Administration (HCA), Los Angeles, CA. I recently finished the Marketing and Public Relations Surveys Apprenticeship. I had a great time during this apprenticeship. I learned that surveys are not only fun but very useful for a business too. By applying the data I learned on the Marketing and Public Relations Surveys Course, I was able to get a great result. I got the buttons, which are the answers that were given the most number of times to each survey question. In addition, I was able to determine the positioning, which is the placement of the product in somebody’s life or mind and in relation to other products, based on the buttons. When you survey people you get various types of responses. What conventional survey takers usually look for is a yes or no type of question. These types of questions do not bring about an emotional response. It is extremely crucial to be able to get an emotional response. Once you have an emotional response from your survey question, you can use that answer in your promotion. I think that this apprenticeship was great, and I would suggest it for anyone that works in promotion and marketing. The HCA is a self-paced business school that offers an exceptional business administration curriculum, unique learning technology, life-changing apprenticeships and internships, assistance with job placement and a lifetime warranty for students. I am currently on the Marketing apprenticeship.