My name is Jack Cheng. I’m a Taiwanese student from Kaohsiung on the Associate of Applied Science degree in Business Management and Administration at Hubbard College of Administration (HCA), Los Angeles, CA. I just finished the Marketing course. Marketing is an important activity for a business. It includes so many things that people think it is hard for any company to try and address. However, there is actually an approachable and workable way for any company to address the effectiveness of their marketing In this course, I learned how to find out what a company’s publics (types of audiences) are thinking. I also learned how to position a product and design an effective promotional piece based on proper surveying. Marketing isn’t a hard thing to do when the proper method is used. One great topic that this course covers is the subject of art. I learned what art is and how to create it! Trying to make sense out of everyone else’s opinions on what art is or isn’t was difficult and just plain confusing. I have learned the common denominator in art-communication! Without communication, we don’t have art anymore. Art has to communicate the right message to the right public. This is marketing! I feel much more confident in this subject, and feel I now have the ability to market.