My name is Daphna, and I own a Life Coaching company in Los Angeles, CA. The following is a success story I wrote from degree program student Jonathan Turton recently conducting his Surveys course apprenticeship in my company. Since opening my office last year, I hadn’t defined my public. The first win I had on this project was finally doing so. Jonathan referred me to the some data from his course on “wrong publics.” It was through learning this data that I finally worked out this very vital point! I now see how absolutely indispensable that action was. Then came the surveys. I was surprised at the buttons that came up. I was very far from them in my marketing efforts. I also gained the valuable data on what images and symbols positioned with my products/services. For the first time, I am actually ready to put together the right promo for my business, and effectively introduce myself to my potential public. Thank you for your help!