By Hiro Suganuma, a Japanese student from Yokohama on the associate degree program at the Hubbard College of Administration (HCA), Los Angeles, CA. Let me tell you what is going on in my country Japan. Today, I read a very interesting news article “Using Obsolete Words Will Expose My Age.” Basically it was about a 40-year-old unmarried lady in Japan who used some obsolete words with her junior, resulting in some embarrassment. I cannot translate the exact words, but in essence she said, Hey that was very hip and groovy! Can you dig it? Her junior was dumbfounded, “…Well…wa…. What…? …Oh, ooh, HAHAHAHAHA….” It was that kind of reaction. In the article, she said that she hadn’t realized that the word “hip” was no longer used in 2009 Japanese society. This is a case of an executive being out of communication with her juniors. This is an example of bad public relations (PR). Her words didn’t communicate. As a consequence, she established neither agreement nor closeness with her junior. This is a super flunk from the viewpoint of a public relations man! A PR person needs to stay current with his or her public in order to facilitate the flow of ideas and the enhancing of understanding. A public is the type of audience the PR person is seeking to communicate with. A PR person needs to know how to speak like his public. For instance, if the public is young people who are into the Rap scene, then a PR person needs to be able to convey his or her message in their terms, “YO! YO! YO! WADDUP GANSTA? HOW’S THE PARTY LAST NITE?” In summary, a PR person needs to be able to create good channels of communication with his or her publics in order to convey the company’s message. Everyone will love you if you have perfect PR tech. This is what I’ve learned from my “Public Relations” course. This course contains many more deep and important data about PR. For instance, the course covered the role that manners and observation play in PR. I only wrote about language. I really recommend this course to everyone, whether you are a PR person or not, because every aspect of life has a PR component. In closing, I won’t use any obsolete words with teens when I’m 40 years old. And, I will properly apply my PR skills with my kids. Thank you very much, and it was a great course. The HCA is a self-paced business school that offers an exceptional business administration curriculum, unique learning technology, life-changing apprenticeships and internships, assistance with job placement and a lifetime warranty for students. I am currently on the “Public Relations” apprenticeship.