The news is full of stories about layoffs and people who have to face the New Year without employment. Contrary to what the media would have you believe, not all businesses are struggling. Some business owners are doing just fine. In fact their stats are rising. What’s their secret? They know how to weather a downturn. They have the data that allows them to take actions that keep their bottom line looking healthy. While others cut their marketing budgets companies that understand how to operate and manage in tough economic conditions will pour the coals on promotion and economize in every other way possible. This keeps their stats going up. And that means they don’t have to lay off workers.